HI, IT'S ALISSA!
I combine creativity, analytical insight, and business acumen to build innovative marketing and communications strategies that connect. My work stands out through compelling storytelling and high-impact visuals, creating something that is both impactful and memorable. I believe in having a deep understanding of the audience and meeting them where they are.
Public Relations
Web and Content Development
Social Media Marketing (Facebook, Instagram, LinkedIn, TikTok, X/Twitter, YouTube)
✦
Social Media Content Creation
✦
Google Analytics and Digital Engagement
✦
Digital Marketing and social media
Marketing Strategy
✦
Digital Marketing Strategy (including Social Media Strategy)
✦
Communication Strategy
✦
Campaign Planning and Management
✦
MARKETING AND COMMUNICATIONS PLANNING
WHAT I DO
CORE VALUES
Creativity
Using my creative mindset to develop unconventional approaches and original solutions.
Practicality
Balancing data with innovation so that even the boldest ideas are backed up by evidence.
Relevance
Showing up with the right message, through the right channel, and at the right time.
Empathy
Knowing the audience, their needs, and what matters most to them.
Differentiation
Standing out in a crowded digital landscape with impactful messaging and striking creative.
adaptability
Constantly evolving by anticipating change, spotting trends, and finding new ways to connect.
Content I was involved in creating during my time as Program & Communications Coordinator with the Campaign for Wool Canada and as Communications Manager with Plan Institute is owned by each respective organization and reproduced with permission.